# Average order value (AOV) calculator | WebKoding

Revenue and number of orders in; average order value out, plus what a 10% increase in AOV adds to revenue.

Source: https://webkodingtheme.com/tools/average-order-value-calculator/

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Free tool

# Average order value calculator

Revenue divided by orders. Then what raising the average basket by a tenth would add, with the same customers and the same traffic.

Revenue (USD) Orders Currency USD EUR GBP CAD AUD TRY INR AED SAR
Average order value US$70.00
AOV after +10% US$77.00
Extra revenue from +10% US$1,260.00

## How it is calculated

Average order value = revenue ÷ number of orders, over the same period.
Use revenue before tax and after refunds, so the figure reflects what customers actually spent with you.

## Questions

### How do shops raise AOV?

Bundles, a free-shipping threshold just above the current average, “frequently bought together” suggestions, and quantity pricing. Each works by giving a reason to add one more item.

### Should shipping be included in revenue?

Exclude what you charge for shipping if it only passes through to the carrier. Include it if you make a margin on it.

### Is a higher AOV always better?

Not if it lowers conversion more than it raises the basket. Watch revenue per visitor alongside it.

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