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Cart abandonment rate calculator

How many carts were started and how many became orders. The abandonment rate, and how much revenue was left sitting in carts nobody paid for.
Abandonment rate
70%
Abandoned carts
420
Revenue in abandoned carts
US$29,400.00

How it is calculated

Abandonment rate = (carts created − orders completed) ÷ carts created.

The revenue figure assumes abandoned carts are worth your average order value; in practice they are often larger.

Questions

What is a typical cart abandonment rate?

Most published studies put the average around 70%. Unexpected costs at checkout — shipping, tax, fees — are the reason shoppers give most often.

How much of it can be recovered?

A reminder email recovers a small share, typically a few percent of abandoned carts. Fixing the cause — showing the full price earlier, offering guest checkout — moves the rate itself.

Where do I find carts created?

Your analytics “add to cart” or “begin checkout” event. Pick one definition and keep it.

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