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Etsy fee calculator for digital products (UK)

Printables, templates, patterns and other instant downloads, for a shop in the UK. No shipping and no item cost per sale — which makes the fixed fees the part that matters on cheap files.
You keep per sale
£4.10
Total Etsy fees
£0.90
Fees as a share of the price
18%

Etsy fees on digital downloads in the UK

Listing feeUS$0.20, charged again each time the download sells
Transaction fee6.5% of the price
Payment processing4% + £0.20
Regulatory operating fee0.48%

Etsy charges US$0.20 for every further unit sold from a listing, so in practice a download pays the listing fee on every sale.

How it is calculated

Fees = listing fee + price × (6.5% + 0.48% + 4% + Offsite Ads) + £0.20.

On a low-priced file the fixed parts — the listing fee and the processing fee — take a large share, which is why many digital sellers price above $5 or sell bundles.

Questions

Are Etsy fees different for digital products?

No — the same listing, transaction and processing fees apply. The difference is that there is no shipping to spread them over, so on a cheap file they are a bigger share of the price.

Who handles VAT on digital sales to the UK and EU?

Etsy collects and pays VAT on digital sales to buyers in the UK and EU as the marketplace. It is added to what the buyer pays and does not come out of your price.

What is the cheapest price worth listing at?

Work it backwards here: below a few dollars the fixed fees take a quarter or more of the price. Bundling several files into one listing is the usual answer.

If you run WooCommerce

If you also sell downloads from your own WooCommerce store, WooFinance shows what each sale kept after the payment fee. WooFinance is our plugin; the calculator above works the same whether you use it or not.

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Marketplace and payment fees

Where the figures come from

Fee schedule checked on 30 October 2026 against Etsy’s help-centre fee pages. Platforms change fees with notice, and some (VAT on fees, promotions, account-level pricing) vary by seller — confirm the current figures in your own account before you rely on a result.